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Apple iPhone 5: Release Date



New reports from The Verge and others have suggested that Apple will in fact stay traditional and have a September 12th release for the next Apple iPhone. AllThingsD believes Apple will go one step further officially releasing the rumoured iPad Mini during the same event.

Handset blog Know Your Mobile has cited a 'reliable industry source' in suggesting that Apple will hold a special keynote speech on August 7 to officially confirm the long awaited iPhone 5 release date, a date that is expected to follow later the same month. It is said that Apple has brought the unveiling of its next-gen handset from the widely rumoured October release in order to quell the rise of the rival Android powered Samsung Galaxy S3.
Previously, respected Japanese Apple blog Macotakara had alleged it had received word from "Asian sources" who claim that Apple will launch the device in September or October 2012 which would fit with last year’s arrival of the iPhone 4S.

"According to Asian reliable source, next iPhone will be released in September or October, and this cycle seems to be kept for years," read a translated portion of the report.

If the article proves to be accurate, it would mean the company is returning to the 12-month launch cycles we saw for the first four versions of the beloved device.

Last year's October iPhone 4S launch was the only time Apple has verged from the summer cycle, making users wait 15 months instead of the usual 12 for a new handset.

While the iPhone 4S was more of an evolutionary upgrade, with a faster processor an improved camera and the addition of the Siri voice control app, the iPhone 5 is likely to bring a more revolutionary approach, perhaps with the addition of a 4G LTE internet and a larger screen size.

When will Apple [AAPL] introduce the iPhone 5


Great speculation clads the question: "When will Apple [AAPL] introduce the iPhone 5?" I've been gazing at the crystal ball, talking to astrologers, seeking the wisdom of soothsayers and looking at my iCal calendar to estimate the date: October 2, or October 16
[ABOVE: Apple CEO, Tim Cook, introduces the iPhone 4S last October.]
Logical madness
[UPDATE, Ed: Fresh information since time of writing now suggests an earlier introduction point. More here.]
There's two schools of thought surrounding the next iPhone's introduction: One group believes Apple will introduce it at or around WWDC in June; however the prevailing expectation is that it will ring in the smartphone changes in Fall, probably in or around October.
I favor a Fall, rather than mid-summer launch because:
  • iOS 6 will deliver significant new features;
  • The new iPhone is expected to offer significant design changes, thoughperhaps not the much-anticipated Liquidmetal..;
  • Advanced components for the device will need to be manufactured;
  • Apple and its partners will need to assemble new production lines;
  • It's extremely important the failure rate on the device is very small;
  • It takes time to manufacture the millions of units Apple is expected to sell in the first few days.
Looking to history
There's many who point to previous iPhone model introductions in order to add weight to their belief the device will debut at WWDC, so I've listed the dates below:

October 4 2011: iPhone 4S
June 10, 2010: iPhone 4
June 8, 2009: 3GS
June 9, 2008: iPhone 3
January 9, 2007: iPhone

With the exception of the most recent model and introduction of the original iPhone, every new launch has taken place in June.

Apple watchers also point to the device's seeming decline in sales volume relative to Samsung's and other vendor's Android-powered devices, arguing the company needs to refresh its product to maintain momentum.

Never say never, but I'd counter that the iPhone 4S remains popular, accounting for 31 percent of US smartphone sales. I'd also point out the existing model's going to be just eight months old in June, meaning Apple's most loyal customers will need to buy their way out of their 12-month contracts to upgrade. That's in addition to the reasons against an earlier launch listed above.
Make time for Macintosh

With Apple set to introduce new Macs over summer, I'd argue against a summer launch, which also leads us into Fall. August isn't a good launch month as many potential Apple customers head off on summer vacation. As do many Apple staff.

September remains a possibility.Apple seems to like to upgrade its music devices just in time for the new student year. The challenge is that an iPhone launch at that point would seize the entire media focus, side-tracking attention away from these announcements, including the much-upgraded version of iTunes I'd like to see by then.

This leaves October and November.
November is a difficult month.
Just before Christmas, (an important season in some cultures) most consumers are already doing their sums and checking their finances are in order for the annual gift-purchasing season by November.

In the US, (previous error removed, ed) Thanksgiving also puts pressure on shopper's wallets, and reduces the media attention given to anything launched late in that month.
Thanksgiving in the US takes place on November 22 this year, so it's reasonable to expect a slow down in media reporting in the week before and after that event. Corporate announcements tend to dip around then (this is also an opportunity to scoop media attention, of course). However, it also limits the available spare cash consumers have to hand.

This leaves just the first two weeks in November to make a product introduction, but limits the time to bring it to market.
As winter falls
With September unlikely and November looking difficult, Apple would be most likely to ponder October as a suitable launch opportunity. It makes more sense for any firm engaged in making a product introduction to launch their offer in October.

That's partly because it maximizes available publicity, and also because it gives consumers a few extra weeks to pool their cash to buy whatever is being offered to them. Success in this is part of what has driven iPod nano sales during Apple's Christmas past, and delivered higher-than anticipated iPhone 4S sales last year.
Interestingly, October is also when the first devices runnig Windows 8 for mobile are expected to be out, with Samsung's Galaxy S3 expected to appear in a Win 8 incarnation that month
Monday October 8 is Columbus Day, a US public holiday. I've been watching Apple quite a long time and note the company rarely introduces new product in a week containing a public holiday. That's partly because its staff (gasp) sometimes need time off, and also because public holidays tend to blunt the focus of audiences and media reportage.

This means the second week in October is out of the picture. Take a look at Apple's previous iPhone introductions and you'll see that the company seems to enjoy announcement of new models in the first or second week of the month.
October 2?
Logically this makes October 2 (a Tuesday, though under Tim Cook, Apple also seems quite keen on Thursday product launches) the most logical launch date for the iPhone 5. Should that prove unviable, then October 16 makes sense, with the product set to hit the US and other key international markets two weeks later at the end of the month, just before Halloween.

On that basis I'm estimating October 2 or October 16 as the most likely launch dates. Out of interest and courtesy of Astrolabe, here's the astrology chart for October 2:


[ABOVE: If 'born' on October 2, Astrolabe tells us the new iPhone's rising sign would make it: "Extremely active by nature, you like to get around, meet people and do different things. Very restless, you just can't seem to stay put. You need to be involved in several projects at once in order to keep your mind stimulated. You like to read books and to write letters and to talk -- constantly. Seemingly ageless, you will always appear to be much younger than you really are. Very adaptable and inquisitive, you are always open to new ideas and experiences. A "jack-of-all-trades", you are lively and versatile."]
Defining doubt and uncertainty
Naturally, these estimates are subject to the following glaring areas of doubt and uncertainty. This speculation is not rubber-clad:
  • Apple could surprise us all and launch the device earlier than expected.
  • The company could surprise us even more and launch the device early next year, after watching how devices running Windows 8 (set to ship in Fall) perform in the market. A later launch could even make sense in terms of enabling 4G support in more countries.
  • Apple executives could read my highly speculative report (if they ever read anything I write, of course) and see it as reason enough to scratch October 2 and 16 launches from their diaries. No one likes to be too predictable, Apple least of all.
  • Apple could choose to abandon the iPod range with the exception of low cost players, introducing its new iPhone along with a new version of iTunes and (potentially) an Apple television at its now traditional-seeming music product launch event in September. I think this unlikely, but not impossible.
Summing up, for the present or until I hear fresh news offering more insight into Apple's launch plans, I'm scheduling October 2 and 16 as potential dates for the company's next big iPhone reveal. Are you with me? 

Apple 5s Mobile

The original iPhone was designed to address a significant user experience problem with smartphones of the day. The iPhone itself was just the delivery vehicle, what later became known as Apple’s iOS was what made it all happen. At its launch in 2007 many lamented the significant loss of typical smartphone features with the very first iPhone. You couldn’t multitask, there was no copy/paste support, you couldn’t tether, you couldn’t send pictures or video via MMS and there were no apps. Apple of 2007 was very much a Mac company that was gaining strength, looking to dabble in the smartphone world.
Despite its shortcomings, the original iPhone/iOS combination did enough things right to build a user base. With a solid foundation Apple did what all good companies do: iterate like crazy. We got annual iPhone and iOS updates, each year offering evolutionary but important improvements. A company that executes consistently may not be competitive on day 1, but after a couple years of progressive iteration it may be a different beast entirely.
 
That’s where Apple finds itself today. No longer the timid newcomer in the smartphone market, Apple has turned iOS into a major player in the industry. Given its success in convincing iPod users to embrace Macs, it was inevitable that Apple would leverage a similar strategy in growing its iOS and Mac businesses. The latest release of iOS, version 5.0, announced in June of this year is as much about updating the phone/tablet platform as it is about beginning the next phase in Apple’s expansion. iOS 5 isn’t about liberating Apple from the PC, it’s a step towards unifying the experience across Apple’s product line. As it’s still just an iOS revision, Apple needed another tool to bring about this level of change, which is why iOS 5 is accompanied by the public release of Apple’s iCloud service.
 
A primary goal of iOS 5 and iCloud is to enable users to access their content across any Apple device without manual syncing. You should only have to worry about carrying the right device with you and not think about whether it’ll have access to your contacts, email, files or if people can still reach you if it’s all you’re carrying. That’s the theory at least.
 

What Will iOS 5 Run On?

iOS 5 is releasing on a wide range of devices, including the past three generations of iPhone, past two generations of iPod touch, and both generations of iPad. It brings with it a number of headline features, including a ground-up redesign of the notifications system, a new iOS-to-iOS messaging service called iMessage, and the integration of iCloud, a cloud computing and storage service for iOS, OS X, and Windows. According to Apple, there are a full 200 new features found in iOS 5, with features like Twitter integration, wireless sync, PC Free setup and updating, display mirroring over AirPlay, multitasking gestures, and updates to core applications like the camera, browser, mail and calendar being among the more notable changes highlighted by Apple. It’s a pretty healthy list of things to cover, so we’ll get down to it. 
iOS 5 was designed around four devices: the iPad 2, the 4th generation iPod Touch, the iPhone 4, and of course, the new iPhone 4S. This time around, the iPad version of iOS 5 is launching alongside the iPhone and iPod touch versions, a nice change from iOS 4. The iPad was bumped from iOS 3.2 to iOS 4.2 a few months after the initial release of iOS 4.0 for the iPhone. 
 
If you’ve ever used an iOS device before, whether it be an iPhone, iPod touch, or an iPad, the iOS 5 user interface will be instantly familiar to you. When the biggest visual change is that the toggle switches are rounded instead of rectangular, you know that not a whole lot has changed from that side of things. iOS is unique in the Apple world as it's still maturing yet extremely important to Apple's overall business. Seemingly as a result, Apple has been both reluctant to mess with the UI formula while eager to adopt new features. What we get with version 5 is a significant evolution of the iOS platform without any revolutionary changes to the UI. While understandable, it's also a bit frustrating for those of us looking for improvements in areas such as multitasking.
 

Setup and Settings

While the look isn’t all that different, the first boot on a newly updated iOS 5 install gives away the first clue that there are some distinct changes under the hood here. You’re first greeted with a gray cloth patterned screen with the name of your iDevice (iPad, iPod, or iPhone, respectively).
Move the lock slider to begin setup, enter your Apple ID, agree to terms and conditions, and you’re given a choice opt-in for location services and iCloud, whether you want to set up a new device or restore from a previous local or iCloud-based backup, whether to backup locally or to iCloud, and then you’re all set to start using your iDevice. The new out-of-box setup is now much more Mac-like than before.
Apple’s PC independence shines through in the settings menu, where you can get iOS software updates downloaded directly to your iDevice and installed without plugging in to a host computer. Factor in wireless sync and iCloud, and it’s legitimately conceivable that after you install iOS 5, you can go without plugging into your PC at all. Apple has invoked the "Post-PC" term a number of times since the introduction of the iPad, but it's now finally letting customers set up their post-PC devices without a PC, a key factor as iPhones and iPads become legitimate productivity devices. 
Other key differences in the settings menu are the additions of iCloud, Twitter, and (if you’re on an iPad or iPod touch) Messaging panes, as well as the new notification settings, which gives users a manual switch to decide how each application sends alerts. Notifications have been something of a sore spot in iOS for a while now, and as the single largest user experience change in iOS 5, the new alert system is something of a big deal. 
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